Note from our Team
Cannabis saved our founder from VA-prescribed opioids and inspired us to devote our lives to sharing this amazing plant. This year we will distribute more assistance than the previous 10 years combined — an achievement made possible by the our incredible corporate partners, supporters, and members. From everyone at HeroGrown, thank you for your support!
11 years Helping Heroes, Debunking Stereotypes, & Changing Laws
HeroGrown® was founded by Roger Martin and Nick Martin, a father and son team devoted to easing the suffering of military veterans.
In 2010, the Martin brothers were making their mark in California as medical cannabis advocates and cultivators. Their father, Roger, was a retired U.S. Army veteran and former law enforcement officer. Roger was also battling a severe addiction to drugs prescribed by the VA for his service-related health issues. When his sons suggested trying cannabis as an “exit” from prescriptions, Roger’s antiquated misconceptions about cannabis made him hesitant. But recognizing the toll the deadly opioids were taking on his body, he finally gave in and accepted help. With the support of his sons and their high-grade cannabis, Roger was able to detox from Oxycontin and Ambien. He credited cannabis with providing him a new lease on life.
Troubled by encounters with veterans suffering from post-traumatic stress and other serious medical conditions, the family began giving their medical cannabis to veterans in 2011. In 2014, Nick decided to relocate to Colorado and formalize their efforts, incorporating the nonprofit Operation Grow4Vets. Later that year, the group made national headlines by holding the world’s first cannabis giveaway event for veterans. Over the next several years, Grow for Vets gave away millions worth of free cannabis to veterans, worked to change laws, and helped lay the foundation of the legal cannabis industry. In 2018, the group became HeroGrown Foundation and began providing assistance to first responders and medical workers.
Following his father’s passing in 2020, Nick picked up the flag as Executive Director of HeroGrown Foundation. Nick has over a decade of experience in the cannabis industry as a cultivator, security consultant, and dispensary general manager. The proud son of an Army vet, and brother of two Navy vets, Nick also has a passion for helping America’s heroes. The new HeroGrown team hit the ground running, distributing more assistance in 2021 than the previous three years combined. And in 2022, HeroGrown will distribute more assistance in a single year than the previous 10 years combined.
Lance C. Lambert
Lance has spent years cultivating brands and telling stories, primarily in the mainstream digital media and marketing space prior to making the jump to the [legal] cannabis industry in late 2013. Lance brings his varied knowledge and passion-first attitude to GreenBroz, where he’s been tasked with growing the company’s footprint with an eye toward moving into emerging markets around the globe.
As a cancer survivor, and having grown up in Northern California, Lance has seen firsthand the benefits of cannabis, and how it can be an integral part of a healthy lifestyle. Having spent the last few years speaking at expos and conventions around the world, he enjoys connecting with others who are interested in the many different facets of the industry.
Chris Driessen is a force in the cannabis industry. He is known across the industry for his leadership, strategy development and brand building expertise.
His leadership has been instrumental in creating business processes that streamline efficiency, drive dramatic revenue gains and foster lasting, mutually-profitable relationships with the largest names in the marijuana industry.
Driessen is a seasoned media pro, and has been featured in publications like Time, Newsweek, Forbes, Variety, and Entrepreneur, among others. His key role at the forefront of the cannabis industry has made him the sought-after thought leader on all things related to the business of cannabis.
Advocate Leadership Board
PASSIONATE LEADERS WHO ARE COMMITTED TO CULTIVATING HOPE
A medically retired and decorated US Army Operation Iraqi Freedom Medic (E-5). After serving, she was left without a sense of belonging and purpose. Briana Carr had a daily struggle with debilitating amounts of physical, mental, and emotional pain. That was until she found cannabis and artistic solutions to combat the heavy burden of chronic pain, PTSD, depression, anxiety, childhood trauma, grief due to the loss of her US Army Veteran father Perry D. McCrae, and endometriosis (#endowarrior, a painful condition that affects 1 in 10 women.) Now she wants to share this tribe, purpose, and the tools of cannabis and artistic expression with her community. Inspired by the legacy of the Harlem Renaissance, she hopes to spark a new renaissance of intellectual and cultural growth using cannabis and live arts as a means of connection to her roots to understand her routes for a better future for her, diverse communities, and veterans alike. She is the founder of Nourish: Roots to Routes a start-up currently showcasing her artistic talent. Nourish will be a membership lounge and cannabis soul-food kitchen dedicated to intellectual and cultural resurgence through live arts, classes, and community events.
Nick has a very untraditional background ranging from chief operating officer for a hemp extraction laboratory, supervising operations in the ski industry to deploying around the world with Naval Special Warfare Development Group. Nick served 8 years in the Navy reserve as a Master-at-arms and has worked a wide variety of civilian jobs both in and out of law enforcement. His focus is a people oriented approach to operations management. Destigmatization of cannabis use in the veteran & first responder community is one of his main driving missions. He currently resides in Vermont with his wife Karissa and baby Milo.
Former First Responder and Veteran, serving from 1990 to 1998. Became a firefighter and EMT and currently work in the healthcare industry. I am not one to talk about myself, however, I do feel the need to share how much cannabis has helped me in my recovery and continues to help me today. I have received many awards throughout both of my careers but none of my awards even come close to the gratitude received from those that I have helped and attempted to help throughout my many years of service to my country and communities I served and continue to serve.
J. D. Cannon
Proudly served in the Marine Corps as an 0311 Rifleman from 2007-2011. Deployed twice, both into Helmand Providence Afghanistan with 3rd Battalion 8th Marines. During service did receive the Navy and Marine Achievement Medal with combat distinguishing as a squad leader. August 2011, separated honorably and began to pursue a life outside the Marines.
As for transitional skills, was slightly limited to occupational skills as an infantryman. At least I thought was the case. Like many, alcohol was my crutch that was dragging not only myself down but my marriage. Medical cannabis helped me conquer alcohol, it was the catalyst to free me and strengthened my relationship. Cannabis without a shadow of a doubt saved my life and allowed me to grow.
I know many veterans are in that dark place I was in. Advocating for veterans to have access to this medication, having a choice. Educating not only veterans but the rest of the population that its not about getting high, its about giving people a tool to succeed. On multiple fronts hemp and cannabis have overwhelming to not only improve lives but save them
I have worked with Veterans non-profits for the last 5 years with homeless and mental challenges. I have help advocate for Veteran housing in my community. I currently work for Sonoma County Veterans Service Office as an Veterans Service Specialist III. I also currently help out with Congressman Thompson’s offices Veteran Advocacy leadership board, I’m also currently 2nd Vice Commander for Amvets Post 40. I have three associates degrees from Santa Rosa Junior College and I’m currently work on my bachelors at Arizona State University for Community Advocacy and Social Policy.
Started at the age of 17. First unit I served in 3ID for the invasion of Iraq in 2003 as a Bradley linebacker crew member… Loader. I was the only E-2 in the unit so I was the one that got out all the time and tested the air. Moved to driver quickly and landed dismount before my second deployment in 2005. PCS’d to Ft. Hood in 2007 and landed a PSD slot. Stayed overseas for a while on that one. Three trips to Iraq. PCS’d to Ft. lewis and immediately got told we were the first Stryker unit headed to Afghanistan. Did a joint trip to the southern border with some Canadians. Served as a cavalry scout, started as an air defense artillery member. Been all over the place literally. Started from the very very bottom as a kid and grew up very fast. Ended my 10 year membership as an E6 and wouldn’t trade anything I’ve done or seen for anything or anyone.